Russell Myerson has been upped to exec VP and general manager of the WB 100 Plus Station Group, which distributes the WB Network via cable in smaller TV markets.
Myerson, formerly senior veep and G.M., signed on as the group’s chief exec in 1997. He’s spearheaded the launch of more than 80 WB-branded cable channels in markets below the top 100 since the innovative system bowed in September 1998.
Myerson has been responsible for negotiating carriage deals with local cable operators and striking partnerships with local broadcast stations in each market to handle advertising sales.
“Russ has surpassed our expectations in every way and has become a key executive at this network,” said Jamie Kellner, chief exec of the WB.
The WB 100 Plus group was formed to boost the coverage of the WB weblet in smaller TV markets where it did not have a broadcast affil. The cable venture will become even more crucial to the WB in October, when the weblet’s primetime programming will no longer be carried on the widely distributed WGN cable superstation.
At present, the WB 100 Plus group reaches 5.2 million cable TV households, out of a total universe of about 8 million cable homes, in the bottom 100 of the nation’s 210 TV markets.
Before coming to the WB, Myerson was senior veep of operations for Sony’s Game Show Network cabler. Earlier in his career, he was programming director for Media General Broadcast Group and worked at stations in Louisiana and Florida.