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Wall St. Journal adds book line

Unit expected to publish 12 nonfiction titles

Dow Jones’ Wall Street Journal is teaming with Viacom-owned pubbery Simon & Schuster to launch a Wall Street Journal Books imprint early next year.

The unit is expected to publish 12 nonfiction titles by Wall Street Journal editors and reporters. The first will likely see bookstores in the first quarter of 2001.

While specific titles in the series have yet to be announced, the imprint will include subjects from personal finance to career development. Several books in the series will be generated from longer Journal articles.

“We’re delighted about the formation of Wall Street Journal Books,” said Paul Steiger managing editor of the Wall Street Journal. “This new venture will expand our ability to serve readers in creative ways, while providing new opportunities for talented Journal reporters and editors to undertake book-length projects.”

According to Wall Street Journal assistant managing editor Stephen Adler, who will over see the Journal’s roll in the venture, the imprint will serve Journal-based book authors in two ways.

First, because the company will have a vested interest in the success of the books, Dow Jones will heavily advertise the book in the Journal and its sister publications SmartMoney and Barron’s. Second, it will allow the author to remain on staff and write the book on salary rather then an up-front advance.

The Journal’s editor for the series will be Douglas Sease, while Simon & Schuster senior editor Fred Hills will edit on behalf of the publisher. Simon & Schuster reference publishing director Bill Rosen will oversee the day-to-day business activities of the imprint, reporting to the pubbery’s trade division head Carolyn Reidy.

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