NBC exec Stuart Goldfarb has been named vice chairman of ValueVision Intl., the home shopping cabler partly owned by the Peacock.
Goldfarb, formerly exec VP and managing director of worldwide business development for NBC, will oversee a host of e-commerce, investment and programming initiatives in the works at the cabler, which trails electronic retailing giants QVC and Home Shopping Network in sales and household distribution.
He’ll also be the point man for the strategic alliance between ValueVision and NBC. The Peacock and a subsidiary of its parent company, General Electric, own 39.9% of ValueVision after investing $219 million in the Minneapolis-based company earlier this year.
“Stuart has done a phenomenal job in developing and managing NBC’s partnerships with some of the top news and entertainment brands around the world,” said NBC prexy and CEO Bob Wright in announcing Goldfarb’s appointment along with ValueVision chairman and CEO Gene McCaffery.
“Stuart’s experience with NBC and GE will help us most effectively leverage their broad resources as we dramatically expand the company’s cable distribution and Internet-related programming,” said McCaffery.
ValueVision reaches about 29 million cable TV households, compared to about 67.4 million for QVC and 53 million for Home Shopping Network.
Goldfarb, who joined NBC in 1995, is credited with orchestrating the Peacock’s recent wide-ranging business pacts with ValueVision, Dow Jones & Co. and National Geographic.
He came to NBC after serving as managing director of the Asia Pacific region for investment firm Communications Equity Associates.
Goldfarb was prexy of Heartland Ventures, a media consulting and investment firm, from 1988-92.