Robert Marcus has been tapped executive veep of business development at Time Warner Digital Media.
In his new senior management post, Marcus will help create Time Warner’s digital media strategy, responsible for identifying, evaluating and negotiating new business opportunities for the company in digital media, including investments made by Time Warner’s recently announced $500 million new-media fund.
He will report to Richard Bressler, chairman and CEO of the Time Warner Internet arm.
“Rob is a talented and experienced executive who has been an integral part of some of Time Warner’s most important projects over the years,” Bressler said. “Most recently, he has played a key role in helping us launch Time Warner Digital Media and in formulating and executing our digital media strategy. We are confident that he will continue to make significant contributions in his new role.”
Marcus has served as veep, mergers and acquisitions, at Time Warner Inc. since January 1998, and has been involved in such projects as the creation of Time Warner Entertainment, the formation of the TWE-Advance/ Newhouse cable partnership, the merger of Road Runner with MediaOne Express, the sale of Six Flags and the restructuring of Court TV.
Before joining the media conglom, Marcus was a corporate attorney for seven years at the firm of Paul, Weiss, Rifkind, Wharton & Garrison, where he specialized in mergers, acquisitions and joint ventures.