TORONTO — Canuck cabler Shaw Communications has made a C$5 million ($3.38 million) investment in OpenTV Corp.’s initial public offering, joining a long list of media companies lining up to buy a piece of the popular software company.
Mountain View, Calif.-based OpenTV is an international provider of software for digital interactive TV. Other investors in the company’s IPO are America Online, Time Warner, General Instrument Corp., Liberty Digital and News Corp.
Shaw will be begin trial deployment of OpenTV’s system next year to its own Canadian subscribers. Some of OpenTV’s other clients include BritishSky Broadcasting and TPS in France.