Shapiro is ESPN’s ‘Classic’ choice

Exec brings 'creative talents, energy,' Bodenheimer sez

NEW YORK — ESPN has upped Mark Shapiro to the newly created position of VP and general manager of ESPN Classic.

Shapiro’s track record with the network includes a key development role as coordinating producer on “Sports Century” and a production gig on daily skein “Up Close.”

Continuing in ESPN’s Bristol, Conn., headquarters, Shapiro will pick up new responsibilities in development and marketing, including scheduling, production, program acquisition and planning, integration of the Classic net with ESPN.com, and overall brand management.

“With Sports Century, Mark and his team developed one of the most successful projects in ESPN history,” said ESPN prexy George Bodenheimer. “Mark will bring his same creative talents, energy and historical perspective to building ESPN Classic.”

Shapiro worked in various capacities at NBC Sports before joining ESPN as a production assistant in 1993.

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