Shapiro is ESPN’s ‘Classic’ choice

Exec brings 'creative talents, energy,' Bodenheimer sez

NEW YORK — ESPN has upped Mark Shapiro to the newly created position of VP and general manager of ESPN Classic.

Shapiro’s track record with the network includes a key development role as coordinating producer on “Sports Century” and a production gig on daily skein “Up Close.”

Continuing in ESPN’s Bristol, Conn., headquarters, Shapiro will pick up new responsibilities in development and marketing, including scheduling, production, program acquisition and planning, integration of the Classic net with ESPN.com, and overall brand management.

“With Sports Century, Mark and his team developed one of the most successful projects in ESPN history,” said ESPN prexy George Bodenheimer. “Mark will bring his same creative talents, energy and historical perspective to building ESPN Classic.”

Shapiro worked in various capacities at NBC Sports before joining ESPN as a production assistant in 1993.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety

Loading