SFX acquires Candid Prods.

Candid is perfect fit for SFX, topper Sillerman sez

NEW YORK — SFX Entertainment has acquired Candid Prods., a company that stages the annual World Professional Figure Skating Championship.

The purchase was made in cash, but financial terms weren’t disclosed.

SFX also signed a multiyear employment agreement with Candid owner Dick Button, a sports commentator and producer of sports entertainment programs, including “Battle of the Network Stars.”

SFX chief Robert Sillerman described Candid as a perfect fit for the company. The rise in the popularity of professional skating across all age groups, he added, “is in large part due to the creative efforts of Dick and his company.”

SFX is a promoter, producer and venue operator for live-entertainment events.

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