Saban Consumer Products has upped Frank Keating and David Bernstein and appointed Robin Altman and Cindy Davis to new posts.
Keating was promoted to vice president, consumer products, marketing. He will be responsible for developing and implementing long-term marketing strategies, brand-building programs and retail plans for Saban properties.
Bernstein, named manager, retail development, will oversee retail promotions for WalMart and work with other retailers’ marketing departments.
In the position of director, licensing and merchandising, Altman will focus on toys, sporting goods and gifts associated with “Power Rangers” and the upcoming “NASCAR Racers.”
Davis, also tapped director, licensing and merchandising, will handle stationery, home furnishings and interactive categories for Saban’s internal products department.