HOLLYWOOD — Newly named Replay Networks Inc. chairman and CEO Kim LeMasters on Wednesday filled several key posts on the senior executive team, a move the digital video recorder maker hopes will help propel it ahead of rival TiVo Inc. in market share.
LeMasters named Replay Networks founder Anthony Wood prexy of products to oversee current ReplayTV Service products and development of new reference platforms to deliver the service to Replay Networks’ customer base. (Replay and TiVo allow viewers to pause, rewind and specially program TV reception without use of videotape.)
Joining the team
Bruce Kaplan has been tapped executive veep, sales and marketing. Kaplan joins Replay after 10 years as prexy of Kaplan & Co., an international marketing consulting firm. He was also executive veep of Fattal & Collins, a Grey Advertising subsidiary, where he served clients including ABC, DreamWorks, Disney, Columbia TriStar and Warner Bros.
LeMasters also tapped Alex Gray as executive veep of business operations. Gray moves from Lucent Technologies, where he was veep and general manager of Internet communications, a business unit developing a family of next-generation Internet-oriented communications systems. He also served as veep and general manager of Lucent’s enterprise messaging business.
Additionally, LeMasters announced that Layne Britton, former executive veep of business operations at United Paramount Networks, joined Replay earlier this year as executive vice president of network services.
At UPN, Britton managed the company’s network position. Britton also served as chief operating officer of Ticketmaster Ventures prior to its acquisition by Home Shopping Network in 1997.
“The executive team’s goal is to reshape Replay Networks into a media company that works closely with the television distributors, producers and advertisers to help the industry and consumers benefit from this new technology,” LeMasters said. “At the same time, we will maintain a robust technology group.”