Razorfish buys Lee Hunt, net firm TSDesign

Deal worth $49 million

In a deal valued at $49 million, Gotham-based digital consulting firm Razorfish has acquired entertainment marketing firm Lee Hunt Associates and online strategies company TSDesign.

Razorfish is best know for creating Charles Schwab’a online trading service. The firm’s purchase, which brings in Lee Hunt clients — including NBC, Lifetime, Disney Channel, Fox Kids and Court TV — is the latest example of a company hungry to converge its tech know-how with entertainment content.

“Convergent media is just big right now,” said Lee Hunt. “That’s where everyone is headed right now, and I’m thrilled for this great opportunity for our clients … we are always telling them about the importance of extending their brands past television.”

Razorfish CEO and prexy Jeff Dachis promises to do right by his new clients: “With these strategic acquisitions, Razorfish deepens its talent pool and its comprehensive service offering, allowing us to help companies invent or reinvent their businesses across industry sectors.”

Within the newly beefed-up Razorfish, Lee Hunt will oversee the company’s broadband solutions group in New York and coordinate the firm’s West Coast and European offices.

Terry Swack, presently CEO of Boston-based TSDesign, will shift gears as Razorfish’s new VP of experience design, bringing to the table her past clients, including 3M, Compaq, BankBoston, WebCriteria, Tripod and Dell.

With about 1,000 employees, Razorfish operates offices in Amsterdam, Boston, Los Angeles, London, San Francisco and Stockholm.

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