Charity raises coin through shopping, fashion and design events
Project Angel Food’s seventh annual holiday charity drive, Divine Design, ended late Sunday, netting approximately $1 million.
The drive included a host of shopping, fashion and design events around Los Angeles, the proceeds from which will go to Project Angel Food, a national organization that delivers free meals to people living with HIV/AIDS.
“We are just delighted with the response this year, and all of us at Project Angel Food are overwhelmed with gratitude,” said John Gile, executive director of project Angel Food.
Divine Design kicked off Thursday evening at the Pacific Design Center with an awards dinner hosted by Whoopi Goldberg. Celebs Kim Delaney, Anthony Edwards, Fran Drescher and an amalgam of industry insiders attended.
Over the past five years, Divine Design has generated revenues of more than $5 million — enough to fund 20% of Project Angel Food’s yearly operating costs.
The annual drive is bolstered by volunteers from within the entertainment community.
Among the active contributors are Ricky Strauss, Columbia Pictures’ senior veep of production and Project Angel Food board member; Vivian Mayer, head of publicity at DreamWorks; Eric Kops, veep of publicity at MGM; Andre Caraco, veep of publicity at Columbia Pictures; Chip Sullivan, head of special events at DreamWorks; and Carol Marshall of PMK Public Relations.
“We are fortunate enough to be in the position to rely on the extraordinary talents of our friends and colleagues to put together an exciting event that is all about raising money to keep people healthy,” Strauss said.
Mayer added, “It’s been a pleasure to work toward such an important cause with so many of my colleagues in the industry.”
This year’s corporate sponsors included Macy’s West, Mercedes-Benz USA, Los Angeles Magazine, Interior Expressions, K-BIG 104, Masterpiece Prods. and Nautica.