Awards given to successful TV publicity campaigns
The publicity teams behind TV’s “Felicity,” “The Practice,” “The Sopranos” and “Sex and the City” are among the winners of the second annual Television Publicity Executives Committee awards.
TPEC Awards were handed out in recognition of the most successful television publicity campaigns from the 1998-99 season. Winners were announced Tuesday by Brad Turell, two-time chairman of TPEC and executive VP of network communications at the WB.
“The value of a well orchestrated publicity campaign is easily recognized with this year’s winners, who all helped their programs to break through the clutter to establish themselves as stand-alone brands,” Turell said in making the announcement.
The awards, which are voted on by TPEC’s membership, are given to the network, production company or independent publicity firm responsible for day-to-day execution of the publicity campaigns for the winning programs.
New series honors went to WB/Touchstone Television’s teen hit “Felicity” for outstanding publicity campaign for a debuting primetime network series. HBO’s critically acclaimed mob drama “The Sopranos” won outstanding publicity campaign for a debuting primetime cable series.
ABC’s multiple Emmy-winner “The Practice” and HBO’s sassy “Sex and the City” garnered nods for returning primetime network and cable series, respectively.
Awards for a movie or miniseries went to CBS/Alliance Atlantis’ “Joan of Arc” for network programming, and HBO’s “Introducing Dorothy Dandrige” for cable programming.
Paramount Television Group and Rogers & Cowan shared the award for outstanding campaign for a syndicated series, which went to the ever-popular “Judge Judy.”
ABC/AMPAS’ “The 71st Annual Academy Awards” won its own award for outstanding campaign for a network, cable or syndicated special.