Pearson makes Scotti domestic distrib prexy

Exec launched revival of gamer 'Family Feud'

Pearson Television has upped Joseph Scotti to president, domestic distribution and marketing, for the company’s North America operations.

Scotti, most recently exec VP of domestic and distribution for Pearson Television North America, will continue to report to co-chairmen Tony Cohen and Robert Turner, who announced the promotion Monday.

The distribution prexy job has been vacant since George Back ankled the post in June 1998. Back, a co-founder of All American Communications, departed in the wake of Pearson’s buyout of that company.

Based in the company’s New York office, Scotti will handle all first-run syndication, cable and satellite program distribution as well as advertising, promotion and public relations for Pearson’s North American Division.

Most recently, the exec successfully launched Pearson’s revival of the gamer “Family Feud,” now hosted by Louie Anderson. Pearson also continues to distribute “Baywatch Hawaii.”

First-run skeins set for NATPE include the revival of “To Tell the Truth,” hosted by former “Seinfeld” thesp John O’Hurley, and the court/talk hybrid “Judgment Day,” hosted by Norm Early. Pearson is also considering whether to take out the comedy gamer “So You Think You’re Funny.”

“It’s really exciting that the company is recognizing me for a job well done,” Scotti said. “It was mine to lose, so to speak.”

Scotti said Pearson, which inherited the Mark Goodson format library as part of its All American acquisition, hopes to capitalize on the current gameshow trend.

“This is the tip of the iceberg in terms of taking the branded classic formats and exploiting them in every medium possible,” Scotti said. “If timing is everything, I’m pleased that the gameshow genre curve is back.”

Scotti joined All American Television in 1994 as senior VP, marketing and sales. He previously spent 11 years at Showtime, working his way up to veep of sales and affiliate marketing for Showtime Event Television.

“Joe’s understanding of the forces that have charged today’s television marketplace have greatly helped lead Pearson’s sales and marketing activities across the U.S.,” Turner said.

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