Par Ad Services taps O’Connor VP

Exec to o'see research for ad sales

Paramount Advertiser Services has tapped Beth O’Connor VP of research for its inhouse ad sales unit.

“Beth brings a wealth of experience with her that will be a tremendous asset to the division,” said Laura Molen, senior VP of sales and strategic planning for the company. “Her expertise and keen sense of strategy will play a significant role in our continued success.”

O’Connor spent the last four years at UPN, where she served as the weblet’s VP of research. Prior to that, she was director of research at MTM TV.

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