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Mouse just does it

Disney hires Nike consumer products vet

Andrew P. Mooney, a 20-year veteran of Nike and its corporate veep, has been tapped as president of Disney Consumer Products Worldwide.

The hire comes in the wake of Disney facing declining profits over the past year from its consumer products division.

Mooney replaces Anne E. Osberg, who served in the position since 1997 and has ankled.

Mooney, who most recently served as head of Nike’s global marketing division and apparel business, will be responsible for Mouse House licensing, Disney Stores, Disney Interactive and Disney publishing efforts.

“Andy brings a wealth of experience in global marketing, brand management and product development,” said Michael Eisner, chairman and CEO of the Walt Disney Co. “He has a strong record of combining creative marketing and innovative product design to produce outstanding results, and I’m very confident he will accelerate the performance improvements we expect at Disney Consumer Products. We are excited to have attracted someone with Andy’s outstanding talent and experience.”

Boyd stays put

Barton K. Boyd remains chairman of Disney Consumer products worldwide and will work with Mooney on a range of initiatives, including reduction of the company’s merchandise licensee base, the acceleration of international growth and new marketing campaigns for Disney products.

“I am looking forward to working with Andy,” Boyd said. “He understands consumer brands and the importance of developing signature products. Andy’s fresh perspective will help drive the turnaround of Disney consumer products.”

Mooney most recently served as chief marketing officer and head of global apparel for Nike. He was responsible for directing worldwide marketing strategies for both the Nike and Jordan brands, as well as management of the company’s $3 billion global apparel business. He also led the recent effort to reorganize Nike’s brand marketing activities, which included developing advertising strategies.

Mooney joined Nike in 1980 as financial controller for Nike U.K. He was named director of marketing for Nike U.K. in 1982. From 1984 to 1992, he was promoted up the Nike ladder until rising to chief marketing officer in 1992.

Mooney collaborated with advertising agency Wieden & Kennedy on the well-known Nike campaigns “Just Do It,” “Bo Knows” and “Hare Jordan.”

From 1995-98, Mooney served as veep of equipment. He became a corporate veep and chief marketing officer for the second time in 1998 and added the role of veep of global apparel in 1999.

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