Paramount Advertiser Services has upped Laura Molen to senior VP of sales and strategic planning. In her new post, she will analyze all aspects of national syndicated sales for the division’s programs as well as the overall national broadcast television marketplace. She will also oversee day-to-day management of operations and research.
Molen has served as VP of strategic planning and sales since January and has been with Paramount since 1994. Prior to Par, she worked with E! Entertainment Television, where she was an account exec in ad sales.
“Laura’s increased responsibilities will enable her to oversee all aspects of our division which directly supports our sales efforts,” said Marc Hirsch, prexy of the division.