HOLLYWOOD — Cynthia Luther has been tapped as director of promotions for Universal Studios Home Video.
Luther will manage national and retail promotions for all U Home Video releases. She will report to Barbara Watts, veep of promotions for U Home Video.
“Cyndi is an extremely talented promotional marketer with an enormous breadth of knowledge and expertise in all aspects of promotions and entertainment tie-ins,” Watts said. “We are very fortunate to have her on our team.”
Luther most recently served as executive director, marketing for the Guild Group in Los Angeles, which merged with Barbara Watts & Associates last year.
Prior to that, Luther was executive director for four years at Barbara Watts & Associates, where she directed marketing and promotion activities for both corporations and entertainment companies, including Hollywood Video, New Line Home Video and Warner Bros.