You will be redirected back to your article in seconds

Luther to promo U Home Vid

Exec to manage national and retail promotions

HOLLYWOOD — Cynthia Luther has been tapped as director of promotions for Universal Studios Home Video.

Luther will manage national and retail promotions for all U Home Video releases. She will report to Barbara Watts, veep of promotions for U Home Video.

“Cyndi is an extremely talented promotional marketer with an enormous breadth of knowledge and expertise in all aspects of promotions and entertainment tie-ins,” Watts said. “We are very fortunate to have her on our team.”

Luther most recently served as executive director, marketing for the Guild Group in Los Angeles, which merged with Barbara Watts & Associates last year.

Prior to that, Luther was executive director for four years at Barbara Watts & Associates, where she directed marketing and promotion activities for both corporations and entertainment companies, including Hollywood Video, New Line Home Video and Warner Bros.

More Biz

  • US Capitol

    Music Modernization Act Unanimously Passes House of Representatives

    HOLLYWOOD — Cynthia Luther has been tapped as director of promotions for Universal Studios Home Video. Luther will manage national and retail promotions for all U Home Video releases. She will report to Barbara Watts, veep of promotions for U Home Video. “Cyndi is an extremely talented promotional marketer with an enormous breadth of knowledge […]

  • Directv Now

    AT&T Misses Q1 Targets, as DirecTV Now Streaming Service Hits 1.46 Million Subscribers

    HOLLYWOOD — Cynthia Luther has been tapped as director of promotions for Universal Studios Home Video. Luther will manage national and retail promotions for all U Home Video releases. She will report to Barbara Watts, veep of promotions for U Home Video. “Cyndi is an extremely talented promotional marketer with an enormous breadth of knowledge […]

  • Russell Simmons

    Russell Simmons Rape Accuser Drops $5 Million Suit

    HOLLYWOOD — Cynthia Luther has been tapped as director of promotions for Universal Studios Home Video. Luther will manage national and retail promotions for all U Home Video releases. She will report to Barbara Watts, veep of promotions for U Home Video. “Cyndi is an extremely talented promotional marketer with an enormous breadth of knowledge […]

  • Universal Music Group

    Empire Strikes Global Distribution-Services Deal With Universal Music Group

    HOLLYWOOD — Cynthia Luther has been tapped as director of promotions for Universal Studios Home Video. Luther will manage national and retail promotions for all U Home Video releases. She will report to Barbara Watts, veep of promotions for U Home Video. “Cyndi is an extremely talented promotional marketer with an enormous breadth of knowledge […]

  • A Quiet Place BTS

    Viacom CEO Talks Paramount Turnaround, TV Production Growth But Stays Mum on CBS Talks

    HOLLYWOOD — Cynthia Luther has been tapped as director of promotions for Universal Studios Home Video. Luther will manage national and retail promotions for all U Home Video releases. She will report to Barbara Watts, veep of promotions for U Home Video. “Cyndi is an extremely talented promotional marketer with an enormous breadth of knowledge […]

  • Branded Game Events, Escape Rooms Scale

    Immersive, Branded Game Content Scales Up With New Merger

    HOLLYWOOD — Cynthia Luther has been tapped as director of promotions for Universal Studios Home Video. Luther will manage national and retail promotions for all U Home Video releases. She will report to Barbara Watts, veep of promotions for U Home Video. “Cyndi is an extremely talented promotional marketer with an enormous breadth of knowledge […]

  • Bill Cosby arrives for his sexual

    Jury Deliberates Bill Cosby's Sexual Assault Retrial

    HOLLYWOOD — Cynthia Luther has been tapped as director of promotions for Universal Studios Home Video. Luther will manage national and retail promotions for all U Home Video releases. She will report to Barbara Watts, veep of promotions for U Home Video. “Cyndi is an extremely talented promotional marketer with an enormous breadth of knowledge […]

More From Our Brands

Access exclusive content