Lifetime taps pol pal Dixon VP public affairs

New exec understands issues important to women, Wagner sez

Lifetime Television has tapped former White House staffer Mary Dixon as VP of public affairs, company announced Thursday.

Starting Dec. 20, Dixon will oversee development and implementation all of the cabler’s public affairs projects, including Women’s Vote 2000 and Lifetime’s annual breast-cancer awareness campaigns.

“With a background in politics and the women’s political and media worlds, (Dixon) brings a strong understanding of the issues important to women,” said senior VP of public affairs Meredith Wagner, to whom Dixon will report.

Dixon moves to Lifetime’s New York offices from her current position as editor of Washington-based Community Banker magazine.

Former political positions include deputy press secretary to Vice President Gore and communications director for the White House Office for Women’s Initiatives and Outreach. She has also been a newspaper reporter and freelance journalist for such magazines as Self and Glamour.

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