You will be redirected back to your article in seconds

Lifetime gets Haskins

Ex-Disney exex reunited with hiring of marketing VP

Carole Black, the new president and CEO of Lifetime, has engineered her first major hire, bringing in Rick Haskins to fill the new post of executive VP of marketing.

The Haskins appointment comes just one day after Black promoted three of Lifetime’s veterans to executive VP: Lynn Picard in sales, Dawn Tarnofsky-Ostroff in programming-production and Jim Wesley, the chief financial officer.

Haskins and Black worked together at Walt Disney, creating a marketing department for Disney’s Buena Vista TV from 1989 to 1993.

Haskins says he plans to make use of some of the resources of Lifetime’s two parent companies, Walt Disney and Hearst Broadcasting, to help the marketing effort.

A recent survey Black commissioned indicated that the 41% of women who didn’t watch Lifetime “don’t know much about the channel.”

Haskins’ job will be to educate those women to Lifetime’s original series such as the drama “Any Day Now,” the sitcom “Oh Baby” and the reality series that premieres next week, “Beyond Chance,” hosted by Melissa Etheridge.

Haskins most recently ran his own marketing company, the Haskins Group, with clients such as Microsoft, Intel and McDonald’s.

Before that, he was director of development for Buena Vista TV from 1993 to 1996. For the previous five years, he was Buena Vista’s VP of marketing. From 1982 to 1988, he was a brand-management executive with Procter & Gamble.

More Biz

  • Harvey Weinstein ousted

    Weinstein Co. Adds Board Member to Navigate Bankruptcy Sale

    Carole Black, the new president and CEO of Lifetime, has engineered her first major hire, bringing in Rick Haskins to fill the new post of executive VP of marketing. The Haskins appointment comes just one day after Black promoted three of Lifetime’s veterans to executive VP: Lynn Picard in sales, Dawn Tarnofsky-Ostroff in programming-production and […]

  • Allison Mack

    'Smallville' Actress Allison Mack Arrested in Sex Cult Case

    Carole Black, the new president and CEO of Lifetime, has engineered her first major hire, bringing in Rick Haskins to fill the new post of executive VP of marketing. The Haskins appointment comes just one day after Black promoted three of Lifetime’s veterans to executive VP: Lynn Picard in sales, Dawn Tarnofsky-Ostroff in programming-production and […]

  • Harvey Weinstein

    Harvey Weinstein Still Seeking His Emails to Combat Sexual Assault Claims

    Carole Black, the new president and CEO of Lifetime, has engineered her first major hire, bringing in Rick Haskins to fill the new post of executive VP of marketing. The Haskins appointment comes just one day after Black promoted three of Lifetime’s veterans to executive VP: Lynn Picard in sales, Dawn Tarnofsky-Ostroff in programming-production and […]

  • ynon-kreiz

    Media Exec Ynon Kreiz Named CEO of Mattel

    Carole Black, the new president and CEO of Lifetime, has engineered her first major hire, bringing in Rick Haskins to fill the new post of executive VP of marketing. The Haskins appointment comes just one day after Black promoted three of Lifetime’s veterans to executive VP: Lynn Picard in sales, Dawn Tarnofsky-Ostroff in programming-production and […]

  • courtney braun

    Courtney Braun Named Head of Legal Affairs for Endeavor

    Carole Black, the new president and CEO of Lifetime, has engineered her first major hire, bringing in Rick Haskins to fill the new post of executive VP of marketing. The Haskins appointment comes just one day after Black promoted three of Lifetime’s veterans to executive VP: Lynn Picard in sales, Dawn Tarnofsky-Ostroff in programming-production and […]

  • Randall Stephenson

    AT&T-Time Warner Trial: Randall Stephenson Takes Stand and Defends Merger

    Carole Black, the new president and CEO of Lifetime, has engineered her first major hire, bringing in Rick Haskins to fill the new post of executive VP of marketing. The Haskins appointment comes just one day after Black promoted three of Lifetime’s veterans to executive VP: Lynn Picard in sales, Dawn Tarnofsky-Ostroff in programming-production and […]

More From Our Brands

Access exclusive content