Execs to o'see development, media relations
NEW YORK Comedy Central communications exec Sharon Levy has been named to the newly created position of VP, program development and marketing, for Stone Stanley Entertainment, the company announced Friday.
Company, which recently changed its name from Stone Stanley Prods., also announced that it has hired USA Network exec Matthew Marcus to the newly created position of director of marketing and worldwide communications.
In her new post, Levy will work with Stone Stanley partners Scott A. Stone and David G. Stanley to develop new projects and series. She will also oversee the company’s growing marketing initiatives and newly created worldwide communications division, spearheaded by Marcus.
Marcus, who was most recently director of media relations for USA Network, will be responsible for creating and implementing all press strategies.
The appointments are part of the company’s mandate to extend its brand to the Internet. Through its new division Stone Stanley Interactive, the company plans to eventually create original content for the Web. “We are in the love and sex-advice business and in the gameshow business. Those are two of the biggest areas of the Web. We want to utilize our expertise in those areas,” Stone said.
Producers of Comedy Central’s “The Man Show” and MTV’s “Loveline,” Stone Stanley recently signed a deal to produce an adapted version of the U.K. quizshow “Winning Lines” for CBS.
As director of corporate communications at Comedy Central in L.A., Levy was responsible for launching “The Man Show.” Previously, Levy worked at Comedy Central in New York, where she executed the press campaign for “South Park.” Levy also held a PR post at Sci-Fi Channel, where she helped to launch “Mystery Science Theater 3000” and worked on the network’s Web site, the Dominion.
While at Sci-Fi, Marcus was responsible for creating and launching the publicity campaigns for all West Coast-based series and movies for the cabler. Previously, he served as an account exec at the New York office of Rachel McCallister & Associates.