Kirch takes CWL Telesport

Agency tends several soccer clubs

BERLIN — The Kirch Group has acquired a 95% stake in Swiss sports agency CWL Telesport & Marketing.

CWL controls the TV rights to a long list of European soccer clubs, including Malta and Belgium, and works with the German Soccer Assn. (DFB) selling advertising for select matches.

The company also markets exclusively the TV and advertising rights to the Ice Hockey World Championships and the European Hockey League.

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