In a couple of weeks, the vast white walls of Creative Artists Agency will become startlingly denuded. Some 150 prints that have decorated these walls for many years will be taken down and returned to their rightful owners: Michael Ovitz, Ron Meyer and Bill Haber.
Though CAA toppers are minimizing the significance of the artistic housecleaning, it nonetheless marks another sign of the agency’s determination to create a new identity.
CAA has been feuding with Ovitz for the past year, so there’s a certain resonance to its decision to give him back the pile of paintings.
One piece will not be moved: the huge Lictenstein that dominates CAA’s lobby. Measuring some 27 feet by 17 feet, it is clearly too big to schlepp away without considerable effort.The 150 prints will be replaced by a roughly equivalent number of original paintings purchased from Southern California artists. Most of the artists are either students, teachers or recent graduates of art institutes in the area, and the purchase was conceived as an effort to support education in the arts.
The agency continues to pay rent on its basic building to the co-founders of the agency.