LONDON — Granada Group has confirmed that it is in talks to acquire a 9.9% stake in Leeds Sporting, the parent company of the Leeds United soccer club.
This follows Granada’s $35 million acquisition of a 9.9% stake in the Liverpool team last month. Under that deal, Granada has taken over the management of Liverpool’s merchandising, publishing and broadcast rights.
Granada is one of the big two ITV broadcasters. It owns Granada TV, the regional station that covers the Liverpool area, and Yorkshire TV, which includes Leeds within its reach.