Jenifer Hosack has been tapped VP of Western region sales for cabler Lifetime. In her new post, Hosack will oversee development and management of all West Coast ad sales efforts. Previously, Hosack was an account exec for cabler’s Gotham office.
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Encore Intl., an affiliate of Encore Media Group, has tapped Mai S. Arnold VP and general manager.
Arnold will oversee day-to-day operations of Encore Intl., focusing on its publishing and advertising divisions. She will report to Michelle Sie Whitten, prexy of Encore Intl.
Most recently, Arnold was at Encore Media Group, where she was instrumental in negotiating the exclusive output deals with October Films and Destination Films. Before that, Arnold worked in the financial management and business affairs units at Paramount, ABC Prods. and RKO Pictures.
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Pearson Television has upped Gregory Calvosa to director of worldwide marketing. Calvosa, who has been with Pearson since 1994, had been manager of marketing and visual communications.
In his new position, Calvosa will help develop worldwide marketing campaigns for programs distributed internationally by Pearson, which produces over 150 programs around the world.