E! taps Lee as VP of int’l development

Ex-Expo prexy to o'see program sales, foreign channels

Bill Lee is joining E! Entertainment as VP of international development where he will have oversight of the three main prongs of the cabler’s international TV business — program sales, foreign channels and co-productions.

Lee will report directly to Jon Helmrich, senior VP, international development. Helmrich was promoted eight months ago in the wake of the departure of the unit’s head Chris Fager.

Prior to joining E! Lee founded and served as president and CEO of Expo: The Design Channel, where he concluded a deal for Expo in Europe via cabler UPCtv. Previous to Expo, Lee worked at USA Networks as VP of business development, where he was responsible for the development of that company’s channels in Asia. Before that, Lee was senior VP, sales, for the international TV division of MGM/UA and was instrumental in the launch of MGM channels in Asia, Australia and Latin America.

In addition to experience on the international channels front, Lee worked in the pay TV trenches, first for UIP in London and subsequently for MGM.

“Bill is an industry veteran, and we are extremely excited that he will be joining our team. His expertise in the international arena, including in launching new channels, will be greatly beneficial to our rapidly expanding global business,” Helmrich said in a statement.

E! programming can be seen in more than 120 countries worldwide. The company also operates E! branded channels in Latin America, Spain, Poland and Russia.

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