Discovery taps Rodriguez sr. VP

Exec looks to brand development

Rick Rodriguez, a well-known programming exec in Latin America, has been tapped senior VP programming and production for Discovery Networks Intl.

Based at corporate headquarters in Bethesda, Md., he will oversee all programming, production, development and on-air promotions for the company’s international networks. Rodriguez will report to Dawn McCall, who was recently named president of Discovery Networks.

Programming nexus

Under Rodriguez’s direction the programming unit will serve to link the programming groups located throughout the world with the Discovery Communications production machine for Discovery Channel, TLC, Animal Planet, Travel Channel and Discovery’s digital networks.

Reporting directly to Rodriguez will be DNI veterans Chris Haws, overseeing production and development of original programming, and Rex Recka, with responsibility for scheduling and acquisitions.

Branding priority

Among the priorities Rodriguez cites for Discovery Networks Intl. are the development of a broad, consistent bouquet of TV brands across its various territories, development of production and development expertise at the regional level and expansion of Discovery’s international web presence.

“My experience in Latin America has taught me that with subtle enhancements, original global programming can be tailored to truly resonate with local audiences,” Rodriguez said.

Rodriguez joined Discovery in Latin America in 1994 and most recently served as VP and head of programming.

More Biz

  • Ross Levinson LA Times

    L.A. Times Publisher Ross Levinsohn Under Investigation Following Report Of Sexual Harassment Settlements

    Rick Rodriguez, a well-known programming exec in Latin America, has been tapped senior VP programming and production for Discovery Networks Intl. Based at corporate headquarters in Bethesda, Md., he will oversee all programming, production, development and on-air promotions for the company’s international networks. Rodriguez will report to Dawn McCall, who was recently named president of […]

  • Wilson Cruz Trace Lysette

    Variety to Live-Stream GLAAD Media Awards Nominations

    Rick Rodriguez, a well-known programming exec in Latin America, has been tapped senior VP programming and production for Discovery Networks Intl. Based at corporate headquarters in Bethesda, Md., he will oversee all programming, production, development and on-air promotions for the company’s international networks. Rodriguez will report to Dawn McCall, who was recently named president of […]

  • Scooter Braun Speaks out on Sexual

    Scooter Braun, Manager of Justin Bieber, Kanye West, Ariana Grande, to Deliver Keynote at Midem Conference

    Rick Rodriguez, a well-known programming exec in Latin America, has been tapped senior VP programming and production for Discovery Networks Intl. Based at corporate headquarters in Bethesda, Md., he will oversee all programming, production, development and on-air promotions for the company’s international networks. Rodriguez will report to Dawn McCall, who was recently named president of […]

  • PyeongChang Winter Olympics

    To Win Olympics, NBCU Must Lure Big Crowds -- and Small Streamers

    Rick Rodriguez, a well-known programming exec in Latin America, has been tapped senior VP programming and production for Discovery Networks Intl. Based at corporate headquarters in Bethesda, Md., he will oversee all programming, production, development and on-air promotions for the company’s international networks. Rodriguez will report to Dawn McCall, who was recently named president of […]

  • Korean Giant to Emerge from CJ

    Korea's CJ Orders Up Merger of Media and Shopping Units

    Rick Rodriguez, a well-known programming exec in Latin America, has been tapped senior VP programming and production for Discovery Networks Intl. Based at corporate headquarters in Bethesda, Md., he will oversee all programming, production, development and on-air promotions for the company’s international networks. Rodriguez will report to Dawn McCall, who was recently named president of […]

  • Nicolas Winding Refn, Times Bridge Invest

    Nicolas Winding Refn, India’s Times Bridge Invest in MUBI Streaming Service

    Rick Rodriguez, a well-known programming exec in Latin America, has been tapped senior VP programming and production for Discovery Networks Intl. Based at corporate headquarters in Bethesda, Md., he will oversee all programming, production, development and on-air promotions for the company’s international networks. Rodriguez will report to Dawn McCall, who was recently named president of […]

  • Los Angeles Women's March

    Natalie Portman, Allison Janney, Viola Davis Join Women's March Los Angeles Lineup

    Rick Rodriguez, a well-known programming exec in Latin America, has been tapped senior VP programming and production for Discovery Networks Intl. Based at corporate headquarters in Bethesda, Md., he will oversee all programming, production, development and on-air promotions for the company’s international networks. Rodriguez will report to Dawn McCall, who was recently named president of […]

More From Our Brands

Access exclusive content