NEW YORK World Championship Wrestling’s Goldberg is the latest grappling superstar to cash in with a major publishing deal.
Crown Books has closed a mid- to high-six-figure deal for “Goldberg on Goldberg,” which the grappler (aka Bill Goldberg) will co-author with his brother Steve.
According to the book proposal, “Goldberg” will detail the Jewish wrestler’s childhood in Tennessee, his career in the NFL and his triumphs in the squared circle.
The Goldberg deal comes on the heels of the news that “Have a Nice Day! A Tale of Blood and Sweatsocks,” by the WWF’s Mick “Mankind” Foley, will top next week’s New York Times nonfiction bestseller list.
The success of the Foley book is a direct result of synergy: The book has been heavily promoted on WWF’s highly rated telecasts.
While HarperCollins imprint ReganBooks has an overall deal with the WWF and will publish the Rock’s “The Rock Says…” early next year, the Crown deal with Goldberg is independent of the Ted Turner-owned WCW.
The Goldberg deal was negotiated by the William Morris Agency. Crown hopes to have the book out in time for Christmas 2000.