NEW YORK — E! has hired Stephen Croncota as its senior VP of marketing.
Croncota, who joins E! from Cartoon Network, replaces Dale Hopkins, E!’s longtime head of marketing who left the channel in June.
Los Angeles-based E! has lost several high-ranking execs since Fran Shea replaced Lee Masters as the cabler’s president last year.
As a senior VP with Cartoon Network based in Los Angeles, Croncota served as a liaison between Cartoon and corporate sibling Warner Bros.
Previously, Croncota was based in Atlanta as Cartoon Network’s head of marketing.