Col TriStar raises Caines

Exec named veep, market research

Dwight Caines has been upped to veep of market research for the Columbia TriStar Motion Picture Group.

Caines, formerly executive director of the department, will continue to conduct research of creative materials, oversee the administration of recruited screenings and serve as chief analyst on research data. He will communicate his findings to production executives and the four marketing teams created last summer as part of Sony’s departmental restructuring.

Caines will work with films across all windows of distribution as part of Sony’s effort to coordinate global theatrical, homevideo and television business units to maximize each title’s success.

He replaces Christine Birch, who has been upped to senior veep of North American theatrical marketing.

Caines joined SPE Worldwide Marketing in February 1997 as director of market research and was upped to executive director of the department last May.

More Biz

  • (c1920) On/Off SetHollywood History

    Disney to Lease Fox Lot for Seven Years (EXCLUSIVE)

    Dwight Caines has been upped to veep of market research for the Columbia TriStar Motion Picture Group. Caines, formerly executive director of the department, will continue to conduct research of creative materials, oversee the administration of recruited screenings and serve as chief analyst on research data. He will communicate his findings to production executives and […]

  • Ajit Pai

    FCC Launches Review of TV Station Ownership Cap

    Dwight Caines has been upped to veep of market research for the Columbia TriStar Motion Picture Group. Caines, formerly executive director of the department, will continue to conduct research of creative materials, oversee the administration of recruited screenings and serve as chief analyst on research data. He will communicate his findings to production executives and […]

  • ESPN

    Fox's Regional Sports Outlets Could Serve as Balm for Disney's ESPN

    Dwight Caines has been upped to veep of market research for the Columbia TriStar Motion Picture Group. Caines, formerly executive director of the department, will continue to conduct research of creative materials, oversee the administration of recruited screenings and serve as chief analyst on research data. He will communicate his findings to production executives and […]

  • DEADPOOL

    Disney-Fox: Ryan Reynolds, James Gunn and More React to Mega-Merger

    Dwight Caines has been upped to veep of market research for the Columbia TriStar Motion Picture Group. Caines, formerly executive director of the department, will continue to conduct research of creative materials, oversee the administration of recruited screenings and serve as chief analyst on research data. He will communicate his findings to production executives and […]

  • Dwayne Johnson president 2024

    Dwayne Johnson Strongly Considering Presidential Run in 2024 (EXCLUSIVE)

    Dwight Caines has been upped to veep of market research for the Columbia TriStar Motion Picture Group. Caines, formerly executive director of the department, will continue to conduct research of creative materials, oversee the administration of recruited screenings and serve as chief analyst on research data. He will communicate his findings to production executives and […]

  • Bob Iger Rupert Murdoch

    Disney-Fox Deal: Bob Iger, Rupert Murdoch Find Common Ground as Their Mogul Paths Diverge

    Dwight Caines has been upped to veep of market research for the Columbia TriStar Motion Picture Group. Caines, formerly executive director of the department, will continue to conduct research of creative materials, oversee the administration of recruited screenings and serve as chief analyst on research data. He will communicate his findings to production executives and […]

  • Ajit Pai net neutrality vote

    Security Concern Halts FCC Net Neutrality Vote

    Dwight Caines has been upped to veep of market research for the Columbia TriStar Motion Picture Group. Caines, formerly executive director of the department, will continue to conduct research of creative materials, oversee the administration of recruited screenings and serve as chief analyst on research data. He will communicate his findings to production executives and […]

More From Our Brands

Access exclusive content