HOLLYWOOD — Annie Morita has been promoted to senior VP, sales and marketing, for Columbia TriStar Intl. Television and will report to the division’s president, Michael Grindon. Morita is based at CTIT headquarters in Los Angeles.
Morita will continue to oversee the international marketing efforts for CTIT, focusing primarily on building asset value for the licensing division as well as supporting the international networks division and local production efforts. She will add new media marketing applications to her range of responsibilities, including development of the division’s first business-to-business Web site.
Morita, an 11-year veteran of the Hollywood major, most recently served as the division’s marketing VP. Before that, she was director of international publicity, consumer products, for Warner Bros. Studios.