WWOR eyes latenight laughs

Net adds 'Married,' 'NewsRadio' to slate

UPN flagship WWOR will shift programming gears in latenight next month, trading gab in favor of guffaws for the first time in five years.

In a major departure from its recent strategy of airing talkshows in the timeslot, the station plans to double pump off-network reruns of “Married … With Children” from 11 p.m. to midnight, followed by a double run of “NewsRadio” from midnight to 1 a.m. It’s the first time WWOR has launched a fall season with sitcoms at 11 p.m. since the station skedded “Amen” repeats in the time period in 1993.

While the second run of “Jenny Jones” has always performed well in late fringe, entertainment-based talk shows like “Vibe,” “The Jon Stewart Show,” “Stephanie Miller” and, in its later years, “The Arsenio Hall Show” have all had trouble finding audiences on WWOR. The station hopes “Married” will serve as effective comedy counterprogramming against WPIX’s expected combo of “Seinfeld” and either “Friends” or “Frasier.”

Doubling up

WWOR will continue to air a daily second run of “Jenny,” moving the encore to 10 a.m. and keeping first-run episodes at 1 p.m.

The station’s fall lineup will be heavy on double runs, with all three of its new strips — “Judge Joe Brown,” “Sister, Sister” and the aforementioned “NewsRadio” — getting dual plays. “Judge Joe” is slotted for 2 and 2:30 p.m. weekdays, while “Sister, Sister” will run at 6 and 7 p.m.

WWOR will also begin rebroadcasting its 10 p.m. newscast, airing the repeat edition Monday-Friday at 1 a.m.

As for the rest of the station’s lineup, a double run of “The Cosby Show” has been set for 9 a.m., followed by the second “Jenny Jones” at 10 a.m., an encore presentation of “Montel Williams” at 11 a.m. and a repeat “Ricki Lake” at noon.

Talk trio

“Forgive or Forget” will stay in its current 3 p.m. timeslot, as will the 4 and 5 p.m. plays of “Montel” and “Ricki.”

“Martin” is also returning to WWOR’s evening lineup, with two episodes sandwiched between “Sister, Sister” at 6:30 and 7:30 p.m.

WWOR’s new lineup will bow Monday, Sept. 14.

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