Viewers elect ‘President’

Cable records all-time primetime ratings high

Driven by the television premiere of “The American President” and wrestling, basic cable last week recorded its all-time high primetime ratings.

For the week Aug. 10-16, basic cable scored a 25.0 rating, breaking the previous high of a 24.0 set March 16-22, 1998, according to Nielsen Media Research data.

Last week, basic cable averaged 24.5 million households and a 47 share. The previous record, a 46 share, was set the week of June 22-28, 1998.

Basic cable last week beat the six broadcast networks’ combined performance of a 23.5 rating/44 share.

The six broadcast webs averaged 23.2 million households — 1.34 million homes less than basic cable.

The No. 1-rated basic cable show was TBS Superstation’s Sunday, Aug. 16, 8 p.m. premiere of “The American President,” which scored a 6.6 rating/11 share in TBS’ universe. The program delivered nearly 5 million households.

TBS said the performance represented the largest audience for any theatrical film in basic cable history.

The repeat of “The American President” also ranked in basic cable’s top-10 for the week, with a 4.1 rating/9 share at 10:30 p.m. on Sunday.

USA Network’s Monday night “WWF Wrestling” tied with ESPN’s Sunday afternoon NASCAR race with a 4.8 universe rating.

Discovery Channel’s “Titanic Live” drew a 4.1 rating/7 share Sunday night from 8-10 p.m.

The performance of “The American President” drove TBS to the primetime ratings lead for the week, with a 2.5 average rating/4.5 share and 1.8 million homes.

USA, led by WWF Wrestling, ranked second with a 2.4 rating/4.1 share, followed by Nickelodeon/Nick at Nite with a 2.3/4.0.

TNT tied with the new Fox Family Channel for fourth place with a 1.9 rating. “Titanic Live” helped Discovery score a 1.6 rating, tied with Lifetime and Cartoon Network.

Nickelodeon won basic cable’s total day race with a 1.7 rating and 1.2 million households.

The overall basic cable rating of 25.0 was 16.8% more than the same week a year ago. Cable’s 24.5 million household delivery was good for a 17.9% increase compared with last year.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading