You will be redirected back to your article in seconds

Via Digital wants more exposure with Playboy

Inks exclusive pact with adult channel

MADRID — Spanish digital operator Via Digital has signed up exclusive carriage rights to Playboy TV. The satcaster will offer it as a premium service for $9 a month.

The Playboy deal is the latest in a series of management and programming moves which has considerably strengthened Via over recent months.

Launched in September 1997, Via Digital claims some 230,000 subscribers; its 16 month old rival CSD claims 480,000.

In mid-April, Barcelona based program-packager Media Park, which supplies nine basic channels to Via Digital, signed a multiyear, non exclusive catalog deal with 20th Century Fox allowing Via access to library titles such as “Braveheart” and “Die Hard.”

New brass

On April 24, Via appointed economist Juan Ruiz de Gauna its new managing director. Ruiz de Gauna is highly respected among Spanish TV professionals, having helped launch Sogetel’s production activities in the early 1990s before becoming CEO of regional TV net Telemadrid in 1995.

Also in late April, Via caused a stir among Spaniards by signing up exclusive rights to the country’s three classic bullfights — in Seville, Madrid and Pamplona.

Forecasts for digital subscription in Spain are bullish, with both Via and Sogecable owned CanalSatelite Digital (CSD) unable to keep up with dish installation demands.

More TV

  • 'The Chew' Fires Mario Batali Amid

    Mario Batali Officially Fired From 'The Chew' Amid Sexual Harassment Scandal

    MADRID — Spanish digital operator Via Digital has signed up exclusive carriage rights to Playboy TV. The satcaster will offer it as a premium service for $9 a month. The Playboy deal is the latest in a series of management and programming moves which has considerably strengthened Via over recent months. Launched in September 1997, […]

  • Matt Lauer Today Show interview

    Matt Lauer Accuser's Attorney Says NBC Has Failed His Client During 'Today' Interview

    MADRID — Spanish digital operator Via Digital has signed up exclusive carriage rights to Playboy TV. The satcaster will offer it as a premium service for $9 a month. The Playboy deal is the latest in a series of management and programming moves which has considerably strengthened Via over recent months. Launched in September 1997, […]

  • Roseanne

    'Roseanne' Revival Sets March Premiere Date at ABC

    MADRID — Spanish digital operator Via Digital has signed up exclusive carriage rights to Playboy TV. The satcaster will offer it as a premium service for $9 a month. The Playboy deal is the latest in a series of management and programming moves which has considerably strengthened Via over recent months. Launched in September 1997, […]

  • Canneseries to Open With 'The Truth

    First Canneseries to Open With 'The Truth About the Harry Quebert Affair'

    MADRID — Spanish digital operator Via Digital has signed up exclusive carriage rights to Playboy TV. The satcaster will offer it as a premium service for $9 a month. The Playboy deal is the latest in a series of management and programming moves which has considerably strengthened Via over recent months. Launched in September 1997, […]

  • Wowow Acquires ‘The Good Doctor’ for

    Wowow Acquires ‘The Good Doctor’ for Japan

    MADRID — Spanish digital operator Via Digital has signed up exclusive carriage rights to Playboy TV. The satcaster will offer it as a premium service for $9 a month. The Playboy deal is the latest in a series of management and programming moves which has considerably strengthened Via over recent months. Launched in September 1997, […]

  • IT Crowd

    NBC Developing 'IT Crowd' Remake With Original Series Creator Graham Linehan (EXCLUSIVE)

    MADRID — Spanish digital operator Via Digital has signed up exclusive carriage rights to Playboy TV. The satcaster will offer it as a premium service for $9 a month. The Playboy deal is the latest in a series of management and programming moves which has considerably strengthened Via over recent months. Launched in September 1997, […]

  • Hasan Minhaj

    TV News Roundup: Hasan Minhaj Joins NBC's 'Champions' in Guest Role (EXCLUSIVE)

    MADRID — Spanish digital operator Via Digital has signed up exclusive carriage rights to Playboy TV. The satcaster will offer it as a premium service for $9 a month. The Playboy deal is the latest in a series of management and programming moves which has considerably strengthened Via over recent months. Launched in September 1997, […]

More From Our Brands

Access exclusive content