TV Azteca gives new life to U.S. sitcom

'Who's the Boss' to bow Tuesday

MEXICO CITY — TV Azteca’s Spanish-lingo adaptation of “Who’s the Boss” will bow Tuesday, marking a revival of the sitcom format in Mexico.

“Una Familia Con Angel” is the first co-production under an agreement between the Mexican broadcaster and Columbia TriStar Intl. Television.

TV Azteca will air its version “a la Mexicana” of the popular U.S. sitcom twice-weekly at 9 p.m. Tuesdays and Thursdays on Channel 7, which it is repositioning to appeal to younger viewers.

Columbia’s parent, Sony, has the rights to air the show on U.S. Hispanic net Telemundo. The two companies will share international rights, Azteca chief financial officer Adrian Steckel told Daily Variety.

“We will automatically get it in countries where we have a broadcaster, like Chile,” he said.

Mexican and other Latino TV is dominated by telenovelas, which are broadcast every weeknight for a fixed length of time.

No locally-produced sitcom has aired on Mexican TV in several years. Azteca has scored with such imports as “The Nanny” and “The Fresh Prince of Bel-Air.”

Steckel said that if “Una Familia” is a success, Azteca and Columbia TriStar will probably do more programs together.

“The advantage is they have a treasure trove of scripts and we have the ability to adapt them,” he added. “We can ‘Mexicanize’ them and produce them at costs much lower than in the United States.”

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