Company will take to air in October
TOKYO – Asahi Broadcasting Corp. (TV Asahi) said Monday it and 41 other companies will invest 25 billion yen ($181 million) to start up a digital satellite broadcasting company that will take to the air in October.The company is expected to go into full scale operation in 2000 when Japan’s next generation of broadcast satellite starts digital service. Trading companies Marubeni Corp., Tomen Corp. and Sumitomo Corp. are among the investors. All the Japanese networks will be offered broadcasting slots on the satellite, with all of them lining up ventures for satellite broadcasting via the new bird. The endeavor is expected to make life tougher for the two satellite platforms already used in Japan – Sky PerfecTV and DirecTV Japan.