Feuerstein, Lavin, Landesberg get in on ground floor

Mark Feuerstein, Linda Lavin and Steve Landesberg have been cast in the NBC Studios sitcom pilot “Conrad Bloom,” to be directed by James Burrows.

Feuerstein (“Fired Up,” “Caroline in the City”) stars as Bloom, a harried copy writer for a Manhattan advertising agency. Lavin (“Alice”) plays his mother and Landesberg (“Barney Miller”) takes the role of the agency’s burned-out creative manager.

Series is exec produced by Marco Pennette (“Caroline in the City,” “Dave’s World”) for Three Sisters Entertainment and NBC Studios.

Follow @Variety on Twitter for breaking news, reviews and more