MIAMI — Sony Pictures Entertainment has tapped Claudio di Persia as general manager of TeleUno, the Latino cabler it acquired from Spelling in April.
Appointment comes at a challenging time for the 5-year old TeleUno, as it recently lost about 1 million subscribers in Argentina when carrier CableVision – part-owned by TCI – dropped it in favor of Discovery’s Animal Planet.
Starting at his new post Monday, Di Persia replaces acting general manager Lilian Noriega, who took over when prior topper Hilary Hattler ankled last December.
Di Persia segues from U.S. Hispanic network Telemundo, another recent Sony acquisition, where he headed international programming sales.
Di Persia is based at the Miami offices of HBO Ole Partners, the multi-network Latino cabler in which Sony has a stake, but sources say that for the time being TeleUno’s distribution will be handled independently.