Olympics can't lift WCBS to win
NEW YORK — WCBS-TV failed to capitalize on its network’s Winter Olympics during the February sweeps and WPIX’s “Seinfeld” became the first non-newscast ever to win the 11 p.m. timeslot in the market.
Though the 17 nights of Olympics coverage propelled CBS to an easy sweeps victory, WCBS news finished fourth in the time period with a 7.1/13, according to Nielsen Media Research. While the Olympics didn’t help the CBS owned-and-operated station move up in the pack, the Nagano games did boost the station’s ratings. Last February, WCBS got a 5.5/10 in late news.
WPIX’s “Seinfeld” scored an 11.0/19 to win the time period, followed by WABC’s news at a 10.0/17 and WNBC’s news at 9.8/17. WPIX’s “Seinfeld” ratings got a boost from its lead-out, “Frasier,” which earned an 8.8/18.
WABC won the 6 p.m. timeslot with a 9.6/10 for its local news. WNBC’s news followed with an 8.3/16, then WPIX’s “Boy Meets World” with a 5.1/10, WNYW’s “Home Improvement” with a 4.9/9, WCBS’ news at a 4.7/9 and WWOR’s “Married… With Children” with a 4.4/8.
WABC won New York’s sign-on-to-sign-off race with a 6.1/15, down from last February’s 6.7/15. WNBC finished second with a 5.6/13, down from last year’s 6.5/16. WCBS showed major growth, going from a 3.8/9 last February to a 5.2/12, to rank third this sweep.
WPIX, with a 4.5/11, was up from last year’s 4.2/10. Some of the station’s growth came from its WB network programming, which increased from a 6.5/9 to a 6.9/10.
Fifth belonged to WNYW, which declined from a 3.7/9 to a 3.1/7 this February. And WWOR decreased from a 3.1/7 to a 2.7/6.