‘Roseanne’ ratings disappoint affils

Show's timeslot down against last year in several markets

Ratings for “The Roseanne Show” have been inconsistent after nearly two weeks on the air.

Since its Sept. 14 preem, “Roseanne” has averaged a 2.7 household rating and 9 share in Nielsen’s 40 overnight metered markets, which cover 60 percent of U.S. TV households.

The hourlong talker is holding onto most of its average lead-in (2.9/10), but it’s sub-par compared with the average rating its stations were pulling last year in their respective “Roseanne” timeslots (3.4/11).

For most new shows, that would amount to a promising start, but “Roseanne” was sold to top-flight Big Three affils for mega-coin on expectations that it would deliver commensurably sized Nielsen numbers. But those affils also recognize that it’s still early in the game. “Roseanne’s” first real ratings test will come during the November sweeps.

In other syndie ratings news, newcomers “Judge Joe Brown” and “Forgive or Forget” have been packing a punch for UPN O&O WWOR New York. On Wednesday, “Forgive” actually won the competitive 4 p.m. timeslot by a slim margin with a 5.2/13. “Judge Joe Brown,” which precedes “Forgive” with back-to-back half-hour segs at 3 p.m., pulled its best numbers on the station to date with a 4.6/15 in the first half-hour and a 5.0/14 in the second.

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