America's 1.2 million Asian Indians top target

Rival Indian broadcast players, Zee TV and Sony Entertainment, are competing fiercely for the sizable Hindi speaking audiences outside India — primarily the 1.2 million Asian Indians who live in North America. Zee has inked an agreement with EchoStar, the second largest DTH broadcaster in America, and plans to go on air Aug. 15, India’s Independence Day.

Meanwhile, SET is teaming with Sony Pictures Entertainment, which holds a 60% stake in SET India, to launch a Hindi entertainment channel in the U.S. on DirecTV’s DTH platform.

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