You will be redirected back to your article in seconds

Polish net casts local line

Producing culture-based programming

WARSAW — TVN, Poland’s youngest net, is in search of longrunning, culture-based programming. The rising cost of buying foreign product for broadcast has prompted the development of Polish-language programming in Poland and increased advertising spending.

TVN, which launched last October, is particularly interested in creating its own shows. According to TVN’s Luc Tomasino, the net has been squeezed by private net Polsat and pubcaster TVP, who have bought up many of the top movies and TV series. This prompted the need for originals in a country where Polish programming is the apparent ratings preference.

As No. 3 in an explosive market, TVN is highly motivated. “Shoot for the Stars,” a talent search hosted by ex-TVP star Krzysztof Ibisz, is currently TVN’s highest-rated show.

Tomasino said of the CME-backed TVN, “We want to run high-end and high-quality shows on the weekend.” The new-format variety-gameshows are a combined effort of CME, Poland’s ITI media conglomerate, and Dutch producers Endemol.

Cher-clone Kayah, a vastly popular Polish singer, is to host a new gameshow called “Those Were the Days,” which focuses on Polish trivia. The show features two teams of three Polish stars each competing to remember nostalgic cultural facts.

“We’re trying to create quality stuff that has a more human and local touch,” adds Tomasino.

According to a TVN source, the series will have a maximum of 14 shows, each with a budget of $50,000 to $100,000. And if prices keep going up, more and more Polish series will likely be developed.

More TV

  • Sam Esmail Remote Controlled Podcast

    Remote Controlled: 'Mr. Robot' Creator Reflects on Season 3, Previews Season 4

    WARSAW — TVN, Poland’s youngest net, is in search of longrunning, culture-based programming. The rising cost of buying foreign product for broadcast has prompted the development of Polish-language programming in Poland and increased advertising spending. TVN, which launched last October, is particularly interested in creating its own shows. According to TVN’s Luc Tomasino, the net […]

  • 'One Day She'll Darken' Enlists Victoria

    TNT Drama 'One Day She'll Darken' Enlists Vic Mahoney to Direct Multiple Episodes (EXCLUSIVE)

    WARSAW — TVN, Poland’s youngest net, is in search of longrunning, culture-based programming. The rising cost of buying foreign product for broadcast has prompted the development of Polish-language programming in Poland and increased advertising spending. TVN, which launched last October, is particularly interested in creating its own shows. According to TVN’s Luc Tomasino, the net […]

  • Bob Iger Rupert Murdoch

    International Newswire: So Where Does Disney-Fox Pact Leave International?

    WARSAW — TVN, Poland’s youngest net, is in search of longrunning, culture-based programming. The rising cost of buying foreign product for broadcast has prompted the development of Polish-language programming in Poland and increased advertising spending. TVN, which launched last October, is particularly interested in creating its own shows. According to TVN’s Luc Tomasino, the net […]

  • Bill Lawrence Plane Crash

    Bill Lawrence Developing Space Travel Comedy at CBS

    WARSAW — TVN, Poland’s youngest net, is in search of longrunning, culture-based programming. The rising cost of buying foreign product for broadcast has prompted the development of Polish-language programming in Poland and increased advertising spending. TVN, which launched last October, is particularly interested in creating its own shows. According to TVN’s Luc Tomasino, the net […]

  • Love-Gillian-Jacobs-Paul-Rust

    Judd Apatow's 'Love' to End With Third Season on Netflix

    WARSAW — TVN, Poland’s youngest net, is in search of longrunning, culture-based programming. The rising cost of buying foreign product for broadcast has prompted the development of Polish-language programming in Poland and increased advertising spending. TVN, which launched last October, is particularly interested in creating its own shows. According to TVN’s Luc Tomasino, the net […]

  • Songs for Screens Powered by Mac

    Songs for Screens: The Best Ad Synchs of 2017, Featuring Peggy Lee, Sia, Cher, Lil Yachty and More

    WARSAW — TVN, Poland’s youngest net, is in search of longrunning, culture-based programming. The rising cost of buying foreign product for broadcast has prompted the development of Polish-language programming in Poland and increased advertising spending. TVN, which launched last October, is particularly interested in creating its own shows. According to TVN’s Luc Tomasino, the net […]

  • Eric McCormack First Time in Variety

    'Will & Grace' Star Eric McCormack Looks Back on Early Stage Roles

    WARSAW — TVN, Poland’s youngest net, is in search of longrunning, culture-based programming. The rising cost of buying foreign product for broadcast has prompted the development of Polish-language programming in Poland and increased advertising spending. TVN, which launched last October, is particularly interested in creating its own shows. According to TVN’s Luc Tomasino, the net […]

More From Our Brands

Access exclusive content