MIAMI — South Florida to Pearson: “Come on down!”
British vendor Pearson, owner of “The Price is Right” and other hot formats, will open a Miami office Nov. 1 to handle sales throughout Latin America.
Pearson’s Latino SVP Peter Pinne told Daily Variety that the company, which controls properties from Grundy, Thames, All-American Freemantle and others, is relocating its five-person office from Santiago in Chile.
“We find it difficult to service the whole of Latin America from Santiago. We looked at Mexico City, too, but Miami has better — and daily — air services to all of the countries,” Pinne said.
Under the Grundy name, Pearson set up in Santiago in early 1993, and the city initially served well as early format sales were mostly made in Chile, Paraguay and Argentina.
Sales move north
Lately, Pearson has made new inroads in the more northerly territories of Mexico and Venezuela.
In June, Pinne sold “Sale of the Century” to Mexico’s TV Azteca, while French format “Pour la Vie” is due to debut on Venezuela’s RCTV as “Juntos por Siempre” later this month.
Pearson will be based near the Miami airport, with the Latino offices of Discovery and Disney for neighbors.