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Pearson & Eyemark prep ’99 syndie strips

Kasem to give '100%'; 'Match Game', 'Feud' in the works

Syndie development for 1999 is starting to pick up steam with word of two strips in the pipeline from Pearson Television and Eyemark Entertainment.

Pearson has pacted with radio personality Casey Kasem to host the quizshow “100%,” based on a format that has found favor with viewers this year in the U.K. and France.

The show is described as rapid-fire test of general knowledge in which contestants advance through a series of question rounds as they try to answer 100 multiple choice questions in 22 minutes. Pearson, which launched a remake of “Match Game” earlier this month, is shooting for a January launch of “100%.” The distrib also is prepping a revival of “Family Feud” for the fall of 1999.

Separately, Eyemark Entertainment confirmed plans to bring out an hourlong talkshow next fall fronted by radio shrink Dr. Joy Browne (Daily Variety , Sept. 21). Browne, a licensed clinical psychologist, has been a syndie radio yakker for 20 years, most recently with Gotham-based WOR-AM and its WOR Radio Network. Her daily radio call-in show is carried on 300 stations in the U.S. and Canada.

Browne’s Gotham-based talker will follow a traditional, single-topic format with an emphasis on self-help and relationship issues. Browne’s latest book, “The Nine Fantasies that Will Ruin Your Life,” is due out from Random House next month.

Browne and Kasem’s “100%” join a growing list of syndie strip prospects for next fall. Buena Vista TV is developing talkers with Kim Coles (“Living Single”) and Brit TV personality Ainsley Harriott, as well as a gameshow revival of “Let’s Make a Deal.”

Warner Bros. is prepping talkers hosted by Queen Latifah and Joan Lunden. King World Prods. is working up a talk hour with funny guy Martin Short. Fox’s Twentieth TV wants to bring back “Queen For a Day,” and MGM is delving into the magazine show field with the half-hours “National Enquirer” and “Daily Edition.”

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