NBC posted its worst Friday primetime showing with original programming in 2-1/2 years last week, dragged down by lower-than-usual overall TV viewing levels and the lowest numbers ever for Peacock web dramas “Homicide: Life on the Street” and “Players.”
NBC averaged a 6.5 household rating and 12 share in primetime March 6, down 19% in rating from its Friday season average of 8.0/14. NBC placed third behind ABC (9.0/16) and CBS (6.9/12), which was off 22% from its Friday season average.
“Players,” the freshman 8 p.m. Dick Wolf drama, bottomed out at a 4.6/8 in households, but it stayed above record-low territory in adult demographics. “Homicide” hit a new low for an original episode at a 6.3/11 in households.
ABC had a strong night, driven by a double shot of “Sabrina, the Teenage Witch” at 8 and 8:30, but 9: 30 comedy “Hiller & Diller” hit a new low (6.4/11) in its first outing in a new timeslot. CBS’ 10 p.m. drama “Nash Bridges” also slipped to a season-low level of 7.1/13.