Originals warm up webs

'Maximum Bob' draws record auds

Firstrun programming is beginning to shake the networks out of their summer lethargy, at least on Tuesdays.

According to Nielsen Media Research, ABC’s Aug. 4 premiere of “Maximum Bob” earned an encouraging 8.1 rating, 14 share in homes and a 5.3/16 in adults 18-49, the best summer series premiere numbers on ABC in the seven years since “Hi Honey, I’m Home” in July 1991.

Meanwhile, Fox’s firstrun “Guinness World Records” (8.0/14) held onto much of its outstanding premiere-episode audience, though its second-week drop was 11% in adults 18-49 (5.7/17 vs. 6.4/20).

“Guinness” is still dominating its hour in that demo and more than doubling what Fox averaged in the slot earlier this summer.

ABC’s “Bob” improved on the summer-rerun average of slot regular “NYPD Blue” by 35% in adults 18-49 and by 27% in homes.

From 8-9 p.m., Fox’s second Tuesday try for “King of the Hill” averaged a 3.7/14 in adults 18-49, up from the 3.5/13 of “King’s” first try, but second for the hour to ABC’s sitcoms. “Guinness” then pulled Fox to the nightlong win in the 18-49 demo, while “Dateline” (10.4/19 in homes, 5.9/18 in adults 18-49) kept NBC first in homes.

ABC’s “Spin City” (6.0/10 in homes, 3.9/12 in adults 18-49) took a big return step toward respectability, improving by 28% from its previous-week 4.7/8 in homes, the lowest numbers ever in the Tuesday 9-9:30 slot for ABC. This week’s “Spin” gain helped ABC finish the night just 1 share out of the 18-49 lead, after having fallen 7 shares behind the previous Tuesday.

Each household rating point represents an estimated 980,000 homes, or 1% of the country’s TV households. Each adults 18-49 rating point reps 1.23 million viewers, 1% of the U.S. total. A share is the same sort of percentage, except it’s measured against only the homes or viewers watching TV during the timeslot involved.

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