WASHINGTON — Nickelodeon will extend its direct pipeline to kids by tapping into one of the younger set’s biggest influences: teachers.
Its Bright Orange Teacher Contest, to be announced today, aims to stimulate young minds by encouraging educators to incorporate information from “Nick News” into their daily classroom lessons.
The Emmy award-winning “Nick News” is produced and hosted by veteran journalist Linda Ellerbee. Airing at 8:30 p.m. Sundays (and beginning its season Sept. 6), “Nick News” will also run on the commercial-free Cable in the Classroom feed at 5:30 a.m. Wednesdays and Thursdays beginning Wednesday. Teachers from grades one through eight can enter their lesson plans any time until Nov. 13, with the Nickelodeon Educator Panel announcing winners on Feb. 1 based on creativity, originality and effectiveness.