New orders for doc

'Loveline's' Pinsky inks Col TriStar TV deal

Dr. Drew Pinsky (MTV’s “Loveline”) is poised to qualify as one of the hardest-working men in TV, now that he’s signed a syndie talkshow development deal with Columbia TriStar TV Distribution.

Col TriStar is shooting for a fall 1999 bow of a Pinsky-hosted talker from “Loveline” producer Stone Stanley Prods. The hourlong strip would cover a broader range of topics than the sex and relationship fare dealt with on MTV’s latenight call-in strip, which just received a third-year, 100 seg pickup from the music cabler.

Survival guide

Even with the talker on the horizon, Pinsky plans to continue co-hosting “Loveline” alongside comic foil Adam Carolla. The pair have penned a non-fiction tome to be released later this month, “The Dr. Drew and Adam Book: A Survival Guide to Life and Love.”

Pinsky, a licensed physician, also aims to maintain his private practice and his post as medical director of the chemical dependency program at Las Encinas Hospital in Pasadena.

Pinsky’s drive was just one of the reasons why he stood out to Col TriStar as a potential heir to the Phil Donahue throne of smart, reasoned talkshow discourse. As demonstrated on “Loveline,” the good doctor’s forte is dispensing practical advice and analyzing the impact of health and lifestyle choices.

Appeals to femmes

“We want to build a talkshow around his (wide-ranging) appeal and all that Drew has to offer,” said Melanie Chilek, veep of reality programming for Col TriStar’s syndie arm. “We’ve found that he’s a man who can really present a woman’s point of view on issues. He appeals to women of all ages.”

Talkshow will be exec produced by Stone Stanley principals Scott Stone and David Stanley, with Pinsky’s manager Howard Lapides serving as a consultant. Pinsky is repped by William Morris Agency’s Mark Itkin and John Ferriter.

In other syndie development news, Pearson TV is planning to bring couch potatoes together with mall rats in a show dubbed “Christopher and Camilla at the Mall.”

The shop-talky strip would be set in “a major U.S. shopping mall,” according to Pearson, where hosts Christopher Lowell and Camilla Scott would conduct celeb interviews, chat with passers-by and do other talkshow-esque things.

Pearson says the show will not feature overt home shopping pitches but will draw upon “hundreds of stores and services … for unique and creative show content.”

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