Peacock wins post-'Seinfeld' Friday, Saturday
NBC has continued to pile up sweeps-month victories, leading preliminary Nielsen results for Friday and Saturday, the first two nights after the Peacock’s May 14 “Seinfeld” success.NBC ran first again on Friday despite what will likely be the lowest-rated primetime telecast to date for the Daytime Emmy Awards, a 10.1 rating, 19 share in preliminary nationals. That’s down 14% from last year’s Wednesday telecast on ABC, but it’s also off by just 1% (and up 2% in adults 18-49) vs. the kudocast’s last Friday NBC telecast in 1995. Among those going home empty-handed vs. the Daytime Emmys was ABC’s “20/20,” which reported prelim numbers (7.7/14) that rep the lowest “20/20″ regular-season rating in that Friday slot since the 1994 Winter Olympics. The season finale of Fox’s “Millennium” (4.8/9) slipped 27% vs. last year’s. Metered-market results for Saturday show NBC winning again, paced by the two-hour season finale of “The Pretender” (9.5/17). The Peacock’s Saturday lead, though, could shrink or disappear in national results.
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