MTV has tapped the Beastie Boys to receive the cabler’s Video Vanguard Award at the 15th annual MTV Video Music Awards, set for Sept. 10 at the Universal Amphitheater.
The nod will recognize the Beastie Boys’ outstanding contribution to the musicvideo medium and its industry staying power. Its “Intergalactic” musicvideo, the kickoff single from the Beastie Boys’ latest album, has become a cabler staple.
The 17-year old rap group is riding high thanks to the success of “Hello Nasty,” its latest Grand Royal/Capitol Records disc, which debuted atop the album sales charts in July with 682,000 copies.
The whopping first-week total was the year’s highest and marked the band’s third record to bow at the top spot.
The Beastie Boys have also founded the biggest benefit concert series of the decade, the Tibetan Freedom concerts, and released records by acts such as Luscious Jackson, Sean Lennon and Ben Lee on its Grand Royal imprint.
The Beastie Boys — Michael Diamond, Adam Yauch and Adam Horovitz — are widely credited with redefining the face of hip hop.
The MTV Video Music Awards will be produced by Carol Donovan and directed by Beth McCarthy.