MTV movie nods hit peak

Jackson-hosted event scores 4.4 rating/14 share in 12-34 age group

The 1998 MTV Movie Awards telecast, hosted by Samuel L. Jackson, earned its highest rating since the ceremony debuted in 1992.

The June 4 Thursday telecast earned a 4.0 rating from 9 to 11 p.m., up 4% over last year’s Movie Awards. Among MTV’s target audience of 12- to 34-year-olds, the ceremony captured a 4.4 rating/14 share with roughly one out of every seven 12- to 34-year-old cable viewers nationwide tuned in during the two-hour telecast.

The MTV Movie Awards was produced by Joel Gallen of Tenth Planet Prods. Salli Frattini was exec producer and Bruce Gowers directed.

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